Indra Nooyi †Leadership Style Essay

Indra Krishnamurthy Nooyi, who is a woman comes from India, she is a manager and leader of PepsiCo Incorporated. At her age of 50, she became the chief operating officer. Leader is a role of a team or organization, the ideas he/she thinks about and the strategy he/she decides will reanimate an important role in a group. In addition, being a successful leader mostly needs to stand more high requirements, such as the managerial knowledge, communicational skill, creative ability and especi each(prenominal)y his/her leaders style. There is no doubt that Nooyi can be equal to such a great position today because she not scarcely is equipped with these conditions but also she has an excellent lead style. According to Darling and Leffels (2001) framework, this paper will evaluate how Indra Nooyi develops her leadership style of Analyzer and manager and become a successful as well as effective leader.Kreitner and Kinicki (as cited in Darling & Leffel, 2001, p356) aver leadership is a process where on individual guide and assist a group to discover a common goal. Being a successful leader, he/she should have profound knowledge as well as skills. Additionally, Leadership is distinguished form management and this distinction is crucial. Kotterman (2006) explains that to management is that taking responsibleness to accomplish and conduct the tasks as well as target. However, he also states that to lead means to charter and bow by an action as well as opinion. Furthermore, Darling and Leffel (2001) point out that leadership styles can be classified into four types which include Analyzer, Connector, Director and Creator, all of which ar various. However, different leaders and styles atomic number 18 required in different situations, which is what Morrison (2000) illustrates that different leadership styles generate different influence and deduction on the entrepreneurial spirit.According to Darling and Leffel (2001), by analyzing the four main leadership styles , Indra Nooyi, CEO of PepsiCo, could be regarded as an Analyzer. Analyzers generally are system, cautious. Searching information and collecting a large number of information are always required before analyzers performing tasks. Analyzers also are diligent, objective. They always are not emotionally and they can control themselves well. In addition, analyzers generally manage clearly and orderly, when confronting with the badsituations or study problems they will not easily compromise (Darling & Leffel, 2001). Nooyi is such a type of leadership. In 1994, Nooyi analyzed the grocery store and she found that the growth rate of Fried food and quick meals which are unhealthy food of the eating house industry gradually developed slowly because good deal started to focus on healthy eating and victual problems. Then, Nooyi decisively proposed to spin out the food and beverage line of credit, split over the canned short letter at the same time and listed them individually, all of whi ch can reduce the fixed capital and promote the overall influence of PepsiCo (Jagannathan, 2009).Moreover, Nooyi identified the market and recommended that stop in carbonated beverages tend to be saturated market rival environment and open up new fruit imbibings market as she considered that promoting healthy food and drink is very significant for building PepsiCos fault image. In 1998, Nooyi acquired Tropicana which is fruit juice company brand and product line (Hays, 1998). In addition to a Director style, Nooyi also could be considered as a Director. As Darling and Leffel (2001) explain the style of director is pragmatic they are clear about their tasks and goals and are able to work steadfastly in accordance with this direction. What is more, they always pay attention to the results. Director is confident and determined they not only like to accept new challenge but also have the courage to take risks.As a CFO, in 2001, under the direction of Nooyi, Pepsi Company completed t he accomplishment of Quaker Oats (Quaker Qats) 2002 R & D efforts to develop healthy products and all the products are divided into three categories the upright class (good for you), health class (better for you) and fun (fun for you), as a consequence, PepsiCos non-carbonated beverage industry in the world to occupy a market share of 25%, 1.5 times that of the major competitors of Coca-Cola. After Nooyi became CEO of PepsiCo, She began to pay attention to PepsiCo products health and balanced concept through the acquisition and product innovation, further meliorate the product line. Specific measures are successfully merger and acquisition Stacys Bagel, Pita Chips, Izze carbonated drinks business in North America, there are also including fruit and vegetable juice drinks ( Jagannathan, 2009).Nooyi not only can be considered and regarded as a successful manager but also can be an effective leader. To illustrate Nooyis effectiveness,looking back on the performances that Nooyi achiev ed, for example, when Nooyi was SVP, due to her strategy measures that are logical, in force(p) and thorough, the profits of sales of the company were grown a lot, which rose from US$ 20,337 million in 1996 to US$ 26,935 million in 2001 (Jagannathan, 2009). What is more, Jagannathan (2009) mentioned that during that period Nooyi as CFO, the growth of sales of the PepsiCo increased from US$ 25,112 million in 2002 to US$ 35,137 million in 2006. Most importantly, with the great efforts of Nooyi, PepsiCo Company has been built up a corroborative and healthy brand as well as image around the world.In conclusion, by synthesizing the report of Darling and Leffels (2001) framework, it is obvious that the characters of Nooyis Analysis as well as direction are showed extremely well. Those strategies which include the spin-in of food and beverage business, the acquisition of Tropicana as well as Quaker Oats all prove Nooyi has highly keen analysis ability and long-term vision. Undoubtedly, Nooyi plays a curial role in Pepsico Company, without the languish analysis as well as audacious decision of Nooyi, and if Nooyi do not focus on vision as an Analyzer and Director, PepsiCo may not obtain such great achievements. In the future, people believe that Nooyi will develop and strengthen PepsiCo Company more and more efficiently with her performance with conclusion strategy.References listDarling, J. & Leffel, A. (2009). Developing the leadership Team in an Entrepreneurial Venture A case stress on the Importance of Styles. _ ledger of Small Business and Entrepreneurship_, 23(3), 355-371.Hays, C. (1998, July 21). Pepsico to pay $3.3 Billion For Tropicana. _The New York Times_, p.1. Retrieved formhttp//www.nytimes.com/1998/07/21/business/pepsico-to-pay-3.3-billion-for-tropicana.htmJagannathan, R. (2009). Leadership-The Indra Nooyi Way. _IBS center formanagement Research_. Retrieved form http//www.icmrindia.org/casestudies/catalogue/Leadership%20and%20Entrepreneurship/LDEN0 58.htmKotterman, J. (2006). Leadership versus management What s the difference?_The Journal for Quality and Participation_, 29(2), 13-17. Retrieved formhttp//search.proquest.com.libraryproxy.griffith.edu.au/docview/219091679?accountid=14543Morrison, J, A. (2000). Developing a Global Leadership Model. _Human Resource Management_, 39(2&3),117-131.Doi 10.1002/1099-050X